The Three C’s in “Succcess”
Anthony T. Busch
Priora® Cash Flow Management, LLC & SCORE mentor
Anyone who starts or owns a business strives to succeed. There are many catchy phrases used to define success. There is a lot of wisdom about success. For many, success is elusive. Those who do realize success in business follow one common practice. They ‘apply’ the principles leading to success by using effective leadership principles. Whether dealing with customers, vendors, employees or advisors, these three C’s will improve the chances for a successful outcome when used consistently. They build on each other. You cannot move to the next C without mastering the one before it.
Communication. This requires more listening than speaking. Be certain that the point you are trying to make to the person listening to you is understood by them. Ask them to share with you what they heard you say to them. Clarify what you intended them to hear. If they do not understand what your point is, they will not accept it and they will not be able to achieve the goal.
Cooperation. When all parties clearly understand the objective they can truly begin to work with each other, as a unit. Objections are dealt with in a constructive manner. No one is criticized for making a mistake. All team members support each other. One may compensate for a mistake of another team member. From this level of cooperation, improved processes and procedures are developed resulting in greater efficiency – and profitability.
Consistency. At this level the team functions efficiently without even thinking about it. The focus of the team is on the goal and helping everyone achieve the goal, because they all believe in the vision and mission. Petty disagreements among team members don’t exist at this level. Mistakes are seen as learning opportunities and achievements are shared and celebrated, not hoarded.
These three C’s build upon each other. When we learn to communicate we can learn to cooperate. And when we learn how to cooperate we can then perform to the mission and vision of our company consistently.
In his book, “Servant Leadership”, written in 1977, Robert Greenleaf offers a timeless and valuable principle for success:
“A fresh critical look is being taken at the issues of power and authority, and people are beginning to learn, however haltingly, to relate to one another in less coercive and more creatively supporting ways. A new moral principle is emerging, which holds that the only authority deserving one’s allegiance is that which is freely and knowingly granted by the led to the leader in response to, and in proportion to, the clearly evident servant stature of the leader. Those who choose to follow this principle will not casually accept the authority of existing institutions. Rather, they will freely respond only to individuals who are chosen as leaders because they are proven and trusted as servants. To the extent that this principle prevails in the future, the only truly viable institutions will be those that are predominantly servant led.”
Think about it. Without excellent leadership in a company, the three C’s of “success” will not be realized. The struggles to succeed will continue, and success remains elusive.
You decide. “Succcess” lies in applying it.